Like any heat tool, we can’t dive in unprotected. If you take nothing else from this, remember these two things: your hair is 100x more elastic when wet and heat protection is non-negotiable. Start with a Rough Dry Don’t reach for your round brush dryer right out of the shower. Instead, use your regular blow […]

Humidity in the South? We know her – and she’s coming for your blowout. But what if I told you frizz is actually your hair trying to help? Why Does Hair Frizz in Humidity? Frizz isn’t just annoying, it’s your hair’s way of begging for hydration. When your strands sense moisture in the air, especially […]