We’ve all heard the warnings about heat damage, but have you ever considered the hidden cost of letting your hair stay wet for too long? Why Wet Hair Can Be Risky Hair is up to 100x more elastic when wet, which means it stretches under the weight of excess water. Think of it like a […]

When it comes to heat styling—whether it’s your natural hair or your extensions—a protectant isn’t optional.  Because here’s the reality: when hair is exposed to high temperatures, the cuticle (the outer layer of your hair) lifts and weakens. Inside, the keratin proteins that give your hair strength can literally start to break down. Over time, […]

Like any heat tool, we can’t dive in unprotected. If you take nothing else from this, remember these two things: your hair is 100x more elastic when wet and heat protection is non-negotiable. Start with a Rough Dry Don’t reach for your round brush dryer right out of the shower. Instead, use your regular blow […]

We spend hours obsessing over the perfect haircut, color, and style—but do we ever think about the foundation of it all? If your scalp isn’t healthy, your hair won’t be either. It’s time to give your scalp the attention it deserves. Let’s break down exactly what a scalp treatment is and how it can transform […]

So how do these minerals even get in our water to begin with? Our water journeys through underground aquifers, passing through layers of rocks and minerals before being treated at a facility for public use. While this process ensures clean drinking water, it also infuses your water with minerals that can have a major impact […]

Humidity in the South? We know her – and she’s coming for your blowout. But what if I told you frizz is actually your hair trying to help? Why Does Hair Frizz in Humidity? Frizz isn’t just annoying, it’s your hair’s way of begging for hydration. When your strands sense moisture in the air, especially […]