She called me in a panic.

Her bright blonde hair was dingy and dry only 3 weeks after leaving my chair.

My clients come to my Madison, MS studio salon for color that will last them months with little to no maintenance, so this was an issue we had to get to the bottom of!

I had her in my chair the next day and started investigating.

But when she said “I’ve been using my purple shampoo every day!”…

Bingo!

Purple shampoo is not for cleaning your hair, but for maintaining the tone.

Here’s what happened.

Blonde hair is achieved by fracturing pigment molecules so light can pass through, making hair appear lighter.

This makes the hair very porous, like a sponge.

It’s going to soak up everything we give it.

And purple shampoo is dark and can be drying.

So what do we do?

I prescribe my blondes a hydrating shampoo/conditioner routine with a purple mask to use as needed.

Dry hair will loose its tone faster, making you reach for that purple shampoo.

See the blonde hair death happening here?

The Oi line is perfect for all hair types with its hydrating properties that don’t weigh your hair down.

But if you’re fighting frizz, Love Smoothing is going to be your best friend to fight both battles.

The reality of color theory and hair chemistry is that hair turning yellow is inevitable.

So when that day comes, switch your conditioner for this purple deep conditioning mask. 

Hydrate and tone?! Two birds, one stone.

Blonde should be bright and beautiful, not dull and dehydrated—let’s keep it that way.